The success of Generik

GENERIK is a French company founded in Paris in 2004 by a former L’Oréal executive and his sister, a hair stylist.

GENERIK has experienced THE FASTEST SALES GROWTH OF THE LAST DECADE in the French professional hair products industry. Founder Bruno Mocher was nominated for the 2009 Ernst&Young ENTREPRENEUR OF THE YEAR AWARD.

Be part of the success

Use the element that have made GENERIK so successful in France and apply them to your country.

 

Maximum Quality

Products Developped by Generik are tested by professionals and produced by certified suppliers

  • Innovation : Beyond our standard catalogue, we strive to provide our clients with new and differentiated products to satisfy their ever-evolving needs.
  • Performance : Each product formulation is thoroughly tested by professionals until full satisfaction has been reached.
  • Reliability : All of our raw material suppliers are located in the European Union, and all are ISO 9001 certified.

 

Minimum Price

We will always make sure that the prices of our products in your market are 70% more accessible than those of the market leader. How can that be ?

Less is more !

We focus only on the MOST-USED products and shades. Our everyday concern for cost reduction (save on the packaging, expenditures on marketing, communication...) allows us to deliver as much value as possible to our customers. Concretely: lower prices-much lower!

Professional Range

Catering to all salon needs

GENERIK offers a comprehensive range of professional products to cater to 100% of salons’ needs, from styling to colour and bleach, from perm to hair care.

Hair colour: a compact range

GENERIK has developed a range of hair colour cream with a total of 60+ shades–enough to cover most needs, enabling stylists to mix shades creatively while avoiding excess inventory!

The color shades are divided into two product lines :

Blue line (regular): 66 shades
Green line (ammonia, paraben and resorcin-free): 62 shades

 

Consumer range

Consumer Range

BECAUSE WOMEN DO NOT RELY EXCLUSIVELY ON SALONS for their hair colour needs, but instead also purchase colour kits from supermarkets or drugstores, Generik developed a new range in response to these evolving habits.

A range of 15 colour shades based on the Generik formulation, GUARANTEEING 100% COVERAGE OF WHITE HAIR and enriched with natural protective oil

And as always, A GREAT PRICE LEVEL TO REMAIN COMPETITIVE AGAINST MAJOR BRANDS sold outside the professional channel.